Full stack web developer, interested in all the things, but especially the web, code, design, Linux, OS X, PHP, WordPress, JavaScript & robots.

Tagged: seo

Google will punish sites that use annoying pop-up ads image/svg+xml

Google is about to deal a small blow to some of the most annoying ads on mobile: pop-ups and interstitials. It’s not a stretch to argue that readers don’t like these ads. So Google is making a call that websites that use pop-ups and interstitials are worse search results and may rank them lower because of it.

In general, I’m not a fan of letting Google dictate how developers/designers should create their web pages, but in this case, I’m all for it.

Google announcement here.

How Google’s Changes Will Affect Your Designs image/svg+xml

The problem with making users have to scroll past these huge carousel graphics at the top of the design, after perhaps waiting for it all to load, is that it unfairly hijacks the bounce rate analytics for your site. Those analytics are not just there to help you, they are also connected to the formula Google uses to rank pages.

So if users seem to be lingering for a long time on your site, it makes your site seem to be more useful and popular than it probably really is. On the other hand, sites that really do provide useful content may have their rank negatively affected by having a higher official bounce rate than your site. In consequence, Google is rewarding sites that actually do place useful content above the fold.

I’m noticing a bit of a backlash against the current trend of using huge carousels, which is a good thing. Hopefully, if designer’s realise that there might be some Google penalties attached to carousels, they may stop using them. That said, I’m not sure how Google would approach the problem of detecting where the fold is and how much content precedes it/follows it.