Email signatures are part of any company’s branded elements. They set the tone to a wider corporate communication plan, introduce visual elements and communicate important information. Emails are a powerful medium which has an amazing volume of client touch-points. The problem is that many times creating an email signature is overlooked as an element of the branding. Often each employee is left to input personal annotations, references, and styling cues which unintentionally erode a carefully planned communication program.
At my place of work, our junior team members manually create email signatures for new employees. I think there is an element of copy ‘n’ paste involved, but all the specific details are entered manually. This seems like a much more logical way of doing it. If I remember, I might take a look at doing something similar, it should only take a few minutes to write a script that queries active directory for employee details — I’m thinking that I could just do the back-end stuff, and then hand it over to our apprentices to finish off. It should make for an interesting project for them.