Optimising GIFs for the Web [↗]

Interesting that the first tip is to not use gifs at all.

Surprisingly, the lossless compression algorithm used on GIFs is so unoptimised that video formats such as MP4 or WebM will provide a smaller file size than GIF images. Because of this, one solution to the GIF performance problem is to not use GIFs at all, and to replace them with autoplaying, looping, HTML5 Video.

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