248: AMP – ShopTalk [↗]

Getting AMP’d with AMP. We’re going to talk about the #hotdrama about AMP with a couple of AMP experts.

Before listening to this episode, I was completely uninterested in AMP. After listening, I’m still uninterested. The proponents did nothing to sell it to me.

That said, I can imagine how AMP could be good for end users. For example, last night I was listening to a podcast and browsing the web on my iPhone, I had just started reading an article on Boing Boing when a video advert started playing, which in-turn muted the podcast that I was listening to. Grrr. I’m thinking that AMP could have prevented this annoyance, but then again, I’m also thinking the owners of Boing Boing could also have prevented it by not deploying obnoxious ads.

 

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