New Transport, Typeface

New Transport is a digital adaption of Transport lettering originally designed by Jock Kinneir & Margaret Calvert in the 1960s; specifically for use on the United Kingdom’s new motorways (followed by the all-purpose roads). With minor modifications, it is still in use today.

I love this typeface and think it is quintessentially English. The only problem is, it’s not cheap, the family of 12 fonts will set you back a cool £1000. Blimey.

P.S. In case you are not aware, this is the same font as used by GOV.UK, the UK Government website.