But the fold is still here. Granted, few people try to fit all of their important information above the fold anymore. Now, this monster has mutated. Now, apparently, everything has to be under the fold. Above the fold, we’re only allowed to have giant background images or videos combined with (maybe) some big text.
Let’s be clear, this can be just as bad for usability if it’s done wrong and it usually is. At the very least, tell your users what your website is about and suggest a next step.
Reads like a hit list of web design trends that should get whacked. I like it.